CEO Message

Since its inception in 2002, CASHU was an innovative company that spearheaded the transformation in the financial technology space.  CASHU actually has existed even before the phrase “FinTech” was coined and was already making strides in the field.

Here at CASHU, we are driven by the passion for helping people in the region, as we believe that what we offer is a painkiller rather than vitamins in a region where around 86% population lacks access to bank accounts, we are on a mission to help transform the MENA region into a modern and a technology-enabled lifestyle.

It gives me immense pleasure to be at the helm of this great organization and help steer it into becoming the next unicorn, which can only be achieved with our business partners, who have been, and still are, an integral part of our journey.

Ala Dawod
Interim Chief Executive Officer