Reem Alameddin

Head of Operations

Geared with a solid 18 years of experience in Customer Support, Back Office, Operations, Editorial and Content Management; Reem started her career path back in 2000, providing Customer Support at She was there when CASHU was founded in 2002, and managed Customer Support, Content and Back Office departments in CASHU until 2010.

She continued her experience in the e-Commerce field at OneCard and Following these roles, Reem took on the editorial lead at 7AWI to cover Business and Technology news on

Reem has rejoined CASHU team as a Senior Content Manager, bringing 17 years of experience back into the company that she witnessed the birth of, and contributed in its growth for 8 years.

She started her task as Head of Operations in 2017, leading the Back Office, Customer Support, Business Development and Content Departments.